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Privacy Statement of Burnside Park

1. Introduction
Thank you for visiting our website and for your interest in the Burnside Park Resort. We take the protection of your personal data seriously and act in accordance with the applicable legal provisions on data privacy and data security.

Under the European General Data Protection Regulation (GDPR), personal data refers to any information relating to an identified or identifiable natural person. Personal data refers to information assigned to you personally (hereinafter the "data subject") and may convey something about you.

The Burnside Park Resort is operated by Hapimag Resorts & Residences (UK) Ltd., a subsidiary of Hapimag AG, Switzerland (hereinafter "Hapimag").

2. Legal basis for processing
The legal basis for processing personal data is deemed to be Article 6 (1) GDPR, specifically
- a) if the data subject has given consent;
- b) if processing is necessary for the performance of a contract to which the data subject is party. This also applies to the steps required prior to entering into a contract.
- c) if our company must comply with a legal obligation;
- d) if the compelling interests of the data subject or another natural person are to be protected;
- e) if processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in our company;
- f) if processing is required for the purposes of the legitimate interests pursued by our company or a third party, and the interests or fundamental rights and freedoms of the data subject will not be overridden. The legitimate interest of our company lies in carrying out our business activity.

3. Collection and processing of personal data
We use the data you have given without your explicit consent solely for the necessary performance and processing of the services offered and on the basis of legitimate interests. On completion of the services, your data are excluded from further use and are deleted after the storage time limits have expired under tax and commercial law, provided you have not expressly given your consent for your data to be used further or there is no other legal justification.

The user is made clearly aware of the scope of any consent to be given upon registration for the respective service and that consent is recorded. The content of the consent given will be kept available for the user within the service. If you do not give your consent, we trust you will understand that you may not be able to take part in the respective service.

3.1 Visiting our website
You may visit the Burnside Park website without disclosing your identity. However, our web servers automatically save technical information of the device used for the visit, including the IP address, type of web browser, operating system, domain name of your internet service provider, date and duration of your visit to our internet pages and the website you came from to visit us. This information is evaluated anonymously for statistical purposes only.
These data are processed for the purpose of making navigation of the website easier (connection set-up), system security, technical administration of the network infrastructure as well as for optimising the internet offering, and as such on the basis of our legitimate interests under Article 6 (1) f GDPR and to protect users and prevent unauthorised use. We do not pass on these data to third parties or make any other kind of evaluation. We do not create a personal user profile.

3.2 Registration of a user account and use of your personal member area
A user account (login) is required for personalised services in the access protected BPOC member area. To set up such an account, we need the following personal data from you: cottage number and week number or floating time reference, last name, first name and email address. The e-mail address is collected so that you can use the owners forum. These data are used solely for the administration/processing of your Burnside Park membership and for notifying you about new features and offers (newsletter).
The use of the member account is voluntary. We save the data submitted and use them to process transactions. We use the data you have given without your explicit consent solely for the necessary performance and processing of the services offered, i.e. for the purposes of performing our contractual obligations and services under Article 6 (1) b GDPR.

3.3 Contact by non-members through our website (contact form)
If there are any queries about Burnside Park or for a booking enquiry for a special offer, we need the following personal data as a one-off to get in touch with you: name, full postal address, telephone number and e-mail address. These data are not passed on to third parties or used for marketing purposes.
For such enquiries, the personal data are processed for handling and administration under Article 6 (1) b GDPR.
The type of data we collect when the contact form is used can be seen on the contact form or it depends on your e-mail message. These data are saved and used solely for responding to your enquiry, for contacting you and for related technical administration work. After your enquiry has been processed, your data are deleted, provided you request this and there are no statutory storage obligations to prevent deletion.

3.4 Registration for our newsletter
Personal data are processed when you register for our newsletter. The data you give for this (e.g. name and e-mail address) are used by us for our own marketing purposes and for other electronic notifications with marketing information on our products, offers, actions and our company for our newsletter after you have expressly given us your consent to do so.
You can unsubscribe from the newsletter at any time using a link in the newsletter e-mail or by sending us a corresponding message telling us that you are withdrawing your consent. By unsubscribing, your e-mail address will be automatically deleted from our newsletter distribution list.

4. Compliance with legal provisions or public interest (Article 6 (1) c, e GDPR)
Like everyone involved in the economic process, we are also subject to a wide range of legal obligations. The primary ones are statutory requirements (e.g. commercial and tax law), but sometimes provisions of supervisory and other authorities too. The fulfilment of control and reporting requirements under tax law as well as the archiving of data for the purposes of data protection and data security plus audits by tax and other authorities are actions deemed to be for the purposes of processing. Personal data may also have to be disclosed under judicial and official measures for the purposes of collecting evidence, law enforcement or implementing claims under civil law.

5. Use of cookies (cookie policy)
Cookies are used on various pages of our website. A cookie is a small text file stored on your hard drive by a website. Cookies do not cause any damage to your computer and do not contain any viruses. The cookies from our internet pages do not collect any kind of personal data. We use the information contained in cookies to make navigation on our websites easier for you and to tailor the information to your needs.

This website uses browser cookies (hereinafter "cookie") to simplify the use of this website and to obtain indicators about improving the information and services accessible via the website. This cookie policy gives you information about the use of cookies on the website.

How cookies work
Cookies are small text files that the browser stores on the user's computer in a specific directory. For example, cookies enable text that has been input once to be saved in form fields on the website so that you do not have to enter this text again when you next visit the website or switch between individual functions.

Cookie settings
You can decide yourself whether our website's web server can save cookies on your computer or not. You can choose at any time to set your browser to not accept or save cookies. Alternatively, before accepting a cookie, you can have a warning message appear or set the browser so that only cookies from certain websites are accepted. You can also delete cookies you have saved at any time.

We would like to point out that the use of some functions on our website may be limited or locked if you reject cookies from the website. To make it easier to use the website, we therefore recommend that you set your browser to accept cookies from the website.

Web analysis services, online marketing networks, third-party content
On the basis of our legitimate interests under Article 6 (1) f GDPR, we use web analysis services, online marketing networks and third-party services for the analysis, optimisation and commercial operation of our sites.

Web analysis services use cookies to collect data. The information they generate (e.g. IP address and browser type) may be transmitted in anonymised form to a server at the web analysis service in Switzerland or abroad for saving and processing. You can prevent the respective web analysis service from setting cookies on your computer and collecting data by setting your browser accordingly or setting an opt-out cookie.

Hapimag uses international online marketing networks such as DoubleClick to run its online marketing activities (e.g. for banners or affiliate programs). These networks use cookies to tailor marketing activities to the identifiable needs of customers. By setting opt-out cookies, you can prevent such online marketing networks from setting cookies on your computer and collecting data.

By using third-party services, third-party providers may become aware of the IP address of the users of third-party content, i.e. this is necessary to carry out offers of third-party providers. The commissioned third-party providers may also use pixel tags to evaluate information on visitor traffic or for statistical or marketing purposes. Furthermore, this information may be saved in cookies and on user devices. These cookies may therefore contain technical information on the browser used, operating system, time of visit and other details on the use of our websites and also be linked with this information from other sources.

6. Web analysis services - data privacy at Google Analytics, Google AdWords, Conversion Tracking and Google Remarketing
This website uses Google Analytics, Google AdWords, Conversion Tracking and Google Remarketing. These are services of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). Google uses cookies saved on your computer to analyse website usage. The infor-mation generated by the cookie (including your IP address) is transferred to a Google server in the USA where it is stored. Google then abbreviates the IP address to the last three characters, which means the IP address can no longer be clearly assigned. Google observes the data protection requirements of the US Privacy Shield Framework and has registered with the US Department of Commerce for the Privacy Shield program.
Google uses this collected information to evaluate your website activity, to compile reports on website activities for the website operators and to supply us with further services related to website usage and internet usage. If necessary, Google will also transmit this information to third parties if this is legally required or if third parties are processing these data on behalf of Google.
Third-party providers, including Google, display advertisements on websites on the internet. Third parties, including Google, use stored cookies in order to display advertisements based on a user's previous visits to our website.
You can opt out of the use of cookies by Google by accessing the page for Opt out of Google Advertis-ing.
Alternatively, users may opt out of the use of cookies by third parties by accessing the Opt out page of the Network Advertising Initiative. You can also prevent the data related to your website activity (including your IP address) and data generated by the cookie from being recorded by Google and these data from being processed by Google. To do so, download and install the browser plugin available at the following link:
However, we would like to point out that if you do so, you may not be able to use all functions of this website in full. By using this website, you agree to Google processing the data it has collected about you in the manner described above and for the aforementioned purpose. Consent for data collection and storage may be withdrawn at any time with effect for the future. You can find further information in Google's terms and conditions here.

7. Online marketing networks
7.1 Use of Google Maps

This website uses Google Maps to display maps and generate route maps. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this website, you agree to Google, one of its representatives or third-party providers recording, processing and using automatically collected data or data you have given. For more information, please go to Terms of use of Google Maps and the opt-out procedure at: .

7.2 Use of Facebook Ads
We use communication tools of the social network Facebook, particularly the Custom Audiences and Website Custom Audiences product operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). In doing so, an irreversible and non-personal hash total is generated from your usage data that can be transmitted to Facebook for analysis and marketing purposes. The Facebook cookie is used for the Website Custom Audiences product. Please read Facebook's data privacy guidelines for further information on the purpose and scope of data collection and further processing and use of data by Facebook as well as your privacy setting options, which can be found at and . If you would like to reject Facebook Website Cus-tom Audiences, you can do so at

7.3 Use of SiteMinder channel manager
For bookings and queries via external booking platforms, our website uses techniques of the channel manager of SiteMinder Distribution Limited, Waterfront, Hammersmith Embankment, Manbre Road, London W6 9RH, United Kingdom ("SiteMinder").
Your data are neither sold, leased or made available in any other way to third parties. Please visit the website of SiteMinder Distribution Limited at for more infor-mation on the terms of use and information on data protection.

8. Third-party services - information on the use of Facebook, Google+, Twitter, YouTube and TripAdvisor
On the basis of our legitimate interests under Article 6 (1) f GDPR, we use the plug-ins listed below to analyse and optimise our offers.
Our website uses social plug-ins ("plug-ins") of the social networks Facebook, Google+, the mi-croblogging service Twitter as well as the services YouTube and TripAdvisor. These services are of-fered by the companies Facebook Inc., Google Inc., Twitter Inc., YouTube and TripAdvisor LLC ("pro-viders").

Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Face-book"). You can obtain an overview of Facebook plug-ins and their structure here:

Google+ is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). You can find an overview of Google plug-ins and what they look like here:

Twitter is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twit-ter"). You can find an overview of Twitter buttons and what they look like here:

YouTube is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("YouTube"). You can find further information on YouTube here:

TripAdvisor is operated by TripAdvisor LLC, 400 1st Avenue, Needham, MA 02494, USA ("TripAdvi-sor"). You can find further information on TripAdvisor here:

If you access one of our website pages containing a plugin of this type, your browser establishes a direct connection to the servers of Facebook, Google, Twitter, youTube or TripAdvisor. The content of the plug-in is transferred from the respective provider directly to your browser, which incorporates it in the website. By incorporating the plugin, the providers are notified that your browser has visited the corresponding page of our website, even if you do not have a profile or you are not even logged in. This information (including your IP address) is transmitted directly to the USA to a server of the respective provider and stored there.

If you are logged in to one of the services, the providers can directly assign your visit to our website to your profile on Facebook, Google+, Twitter, youTube or TripAdvisor. If you interact with the plugins, for example if you press the "Like", "+1"or "Twitter" buttons, the corresponding information is also transferred directly to the server of one of the providers where it is stored there. The information is also published and shown to your contacts on the social networks on Facebook, Google+, Twitter, youTube or TripAdvisor. Please consult the data privacy statements of those providers for the purpose and scope of data collection and for the further processing and use of data by the providers as well as your rights and privacy setting options:

Privacy statement of Facebook:
Privacy statement of Google+:
Privacy statement of Twitter:
Privacy statement of YouTube:
Privacy statement of TripAdvisor:

If you do not want Facebook, Google+, Twitter, youTube or TripAdvisor to assign the data collected through our website to your profile in the respective service, you must log out of the relevant service before visiting our website. You can also fully prevent the loading of plug-ins with add-ons for your browser, e.g. with the script blocker "NoScript" (

9. Usage and disclosure of collected data to third parties
We use the personal data you have made available solely on an internal basis for the advised and agreed purposes:
- operation of our internet websites
- as a BPOC member, for processing contracts concluded with you on the exercising of your rights of residence
- as a prospective customer, for processing the booking you requested of an introductory offer
- or very generally for answering your queries.

As such, data may be forwarded to the following recipients:
- public bodies or authorities that request data under statutory regulations (e.g. tax authorities, social security agencies, municipal administrations, courts)
- internal functions involved in the execution and performance of the respective business processes (e.g. HR, Accounting, Marketing, Sales, IT, Legal) as well as Hapimag subsidiaries, if data subjects have given their written consent or transmission is permitted out of overriding legitimate interests
- external contractors (service companies) under Article 28 GDPR
- other external bodies (e.g. banks, debt collection agencies, credit card companies, travel and indemnity insurance companies).

If you use our services, we only collect the personal data we need to provide the requested services. Any additional data collection is made on a voluntary basis and solely to safeguard our own legitimate business interests.

We only process and use your data with your express consent, or if there is legal justification, for the purposes of advice, marketing and market research. You may withdraw your declaration of consent at any time. Your data are neither sold, leased nor made available in any other way to third parties. Any processors specifically remain reserved. The transmission of personal data to government institutions and authorities is carried out solely within the framework of compulsory national legal provisions.

10. Guaranteeing security in data processing
Hapimag uses dedicated technical and organisational measures in accordance with relevant legal provisions to protect your data, which we manage against unlawful or unintended manipulation, loss, destruction or access by unauthorised persons. Our security measures are being constantly improved in line with technological developments to guarantee the protection aims of confidentiality, integrity and availability of your data.

11. Time limits for deleting data
Your personal data are only saved for as long as the purpose for which they were collected and processed has been fulfilled. Statutory storage obligations and time limits remain reserved. After these time limits expire, personal data are routinely deleted and, if they are in paper form, destroyed according to data protection requirements and in observance of specific precautions.

12. Data transmission to other countries
Data may only be transmitted to other countries as part of contract fulfilment, necessary communication as well as due to other exceptions expressly provided for in the relevant data protection laws.

Currently there is an exchange of guest master data between resorts in Great Britain and the Hapimag headquarters in Steinhausen (Switzerland).

The exchange of data between the European Union and Switzerland is carried out in compliance with similarly high-level data protection laws in a data-compliant framework. The exchange of data within the European Union is carried out solely on the basis of the corresponding data protection guidelines of the European Union and/or applicable data protection laws of participating EU Member States. No data are transmitted to other countries, particularly those where data protection is deemed to be low, and there are currently no plans to do so.

13. Rights of data subjects
Under GDPR, the data subject has the following rights over how his or her personal data are handled:
- Article 15: Right of access
- Article 16: Right to rectification
- Article 17: Right to erasure
- Article 18: Right to restriction of processing
- Article 20: Right to data portability
- Article 21: Right to object
There is also a right to lodge a complaint with a responsible data protection supervisory authority (Article 77 GDPR).

You may withdraw your consent for us to process your personal data at any time. This also applies to the withdrawal of declarations of consent that were given to us before the effective date of the GDPR, i.e. before 25 May 2018. Please note that withdrawal is only effective for the future. Processing carried out prior to the withdrawal is not affected by this.

14. Right to object under Article 21 GDPR
14.1 Specific right to object

You have the right to enter an objection (for reasons based on your particular situation) at any time against the processing of personal data concerning you that is carried out on the basis of Article 6 (1) e GDPR (data processing in the public interest) and Article 6 (1) f GDPR (data processing on the basis of the balance of interests).
If you enter an objection, we will no longer process your personal data, unless we can prove compelling legitimate reasons to do so that override your interests, rights and freedoms or the processing is used for asserting, exercising or protecting legal claims.

14.2 Right to object to processing of data for the purposes of direct marketing
In specific cases, we process your personal data to carry out direct marketing. You have the right at any time to object to the processing of data related to you for the purposes of such marketing.

15. Changes to this privacy statement
We reserve the right to periodically amend or update this privacy statement. Users are asked to regularly inform themselves about the content of the privacy statement.

16. Controller and contact for data protection
Controller and owner of the data collection:
Hapimag Resorts & Residences (UK) Limited
Burnside Park, The Lodge
Kendal Road
Bowness-on-Windermere, Cumbria
LA23 3EW
United Kingdom

If you have any questions or queries, you may contact our Data Protection Coordinator as follows:
Tel +44 (0) 15394 46624

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